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Sunday 14 April 2013

Welcome

Welcome to our community blog. As part of us telling the story and sharing our commitment to the environment, we think its important that you understand the background behind Bluey Australia and what it takes to produce these insanely comfortable merino garments.

We are proudly Australian made and owned. We track the progress of our fibre from their origin on the Southern Slopes & Plains of NSW through every stage of production, seeking to integrate the best partners at every phase of this process. We are very proud of what we have started and hope you too come to love your own 'Bluey'. Check out the Bluey Australia story to-date.

Our Living Lab is committed to 'field testing' the style, purpose and functionality of every design we produce during its commercial release. Our community of fantastic garment advocates (Jason, Mark, Dave, Damian, Sara & Dr Marie) ensure we get input into the functionality, effectiveness and design of each range. This enables us to continually improve one release to the next.

We look forward to bringing you a range of experiences and stories from our Living Lab over the coming months and years. Thanks again for your support.